Función
A company gets ten angles: ten ways to sell its product. A content creator gets ten hooks: ten ways to open their next posts. ActualSales.ai writes both from what it has read about you and about the people you are up against, and you pick the one to start with.
This page covers what angles and hooks are, how each is written, how you pick one, what is made for it, how it relates to your landing page, and how you see which one brings leads.
Both are the starting point of everything you publish. They differ in who they are for:
If you knew this part of the platform as "strategies", angles are the same thing under a clearer name.
The angles are not written from a blank page or picked from a list of templates. Three things happen, in this order:
Each angle has a name, the reason it fits your brand and your market, its core tactic, its emotional hook and its tone. The angles belong to one product in one country, because the competitors and their ads are the ones of that market.
A creator's project starts from a YouTube, TikTok or Instagram profile instead of a website. Again three things happen:
A creator who has not started yet needs no profile. They say who they are and what they want to make, and the first hooks are written from that idea, for their first posts.
The platform does not choose for you, and it does not produce ten campaigns at once. All ten angles, or all ten hooks, are saved to the project. You read them and pick the one to explore first. The other nine stay where they are, ready for the day you want ads or posts for them.
New angles can be generated at any time, so the list grows with what you learn about your market.
Production starts for the angle or the hook you picked, and only for that one:
After that you make more whenever you want, for the same one or for another: more image ads or posts in the image studio, and more videos in any of the video formats.
Your product has one landing page, designed and written for your brand, in five versions: Standard, Form in hero, Sticky form, Sticky hero and The Short. You do not get a new set of pages for every angle. An angle relates to the page in one of three ways:
A creator's page promotes the person instead of a product, and its button asks visitors to follow or subscribe.
Every lead is recorded against the angle that sent the visitor. In the CRM, the report can be cut by angle, next to source, campaign and landing page, so you see which way of selling brings valid leads and which only brings forms. That tells you which angle deserves more ads, and which of the saved ones to try next.
The first project of a team is free, for a company and for a creator alike. It covers one angle or one hook, the one you pick, with two image ads or posts and one video.
Good to know
Ten. All ten are saved to the project, and you pick the one to explore first. The others stay saved for later.
An angle is for a company: one way to sell a product, the idea its ads are written from. A hook is for a content creator: the opening line of a post. The platform treats them the same way: it writes ten, saves them all, and you pick the first.
An angle is what the platform used to call a strategy, and some older screens still use that word. It is the same thing: one way to sell your product, with its name, its reasoning, its core tactic, its emotional hook and its tone.
They are written with your competitors' current ads in view. When a project is created, the platform finds the companies you compete with in that country and the ads they run now, and saves them in Signals. The angles are written knowing them, not copying them.
Five are written from your own best posts, about a minute after your profile is read. Five more come from what works in your niche, added when the study of about sixty creators of that niche ends.
Ready copy: headlines, descriptions, calls to action, email and SMS texts, newsletter subject lines and Google Ads extras. For the angle you pick, two image ads and one video ad are made as well.
No. The landing page belongs to the product: one page in five versions. An angle uses it as it is, shows its own headline, subheadline and button to the visitors its ads send, or gets a page of its own on request.
Every lead is recorded against the angle that sent the visitor, and the CRM report can be cut by angle.
Yes. The first project of a team is free: one angle or one hook, two image ads or posts, and one video.
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